Clients & Testimonials

We have worked with hundreds of exhibitors, galleries and private clients over the past 35 years.  

Harriet and David run the best and most friendly frame shop in London. They have been cutting window mounts for my Old Master Prints for the last 17 years and these works are then displayed at the annual London Original Print Fair which is held at the Royal Academy every spring. They also supply me with frames, new for modern works, and antique for housing special prints by artists such as Goya and Durer. Their work is much admired and I am always happy to refer my customers to them for any framing requirements.
— Christopher Mendez,
Pure & Applied have been framing my work for many years, and have always provided a superb service. Their stock of antique frames is endless, as is their good taste in matching work to custom-made frames. They are able to make frame profiles from scratch, and to match any finish. If I want the frame to look antique they are able to simulate that perfectly, and are just as happy recommending I opt for an elegant modern frame if they believe it would work better. Works of mine that are now in the permanent collections of the Metropolitan Museum in New York, Tate Gallery, London, and Pompidou Centre, Paris, have all been framed by Pure & Applied.
— Pablo Bronstein, Artist, London
Pure and Applied are everything you could hope for in a frame makers. They have an abundance of antique frames and a multitude of modern mouldings, plus an understanding of objects, attention to detail and an excellent eye. My collection and my walls would be much diminished without them.
— Dr Olivia Horsfall-Turner
The first framers to offer affordable, convincing, and correct, ‘eighteenth century’ frames. Perfectionist finishing combined with conservation set up, the answer to a prayer !
— Andrew Edmunds, Prints and Drawings, London
Pure & Applied have a well-earned reputation for the quality of their framing but it is their knowledge and experience of the art business as a whole that marks them out. They understand our needs and their ability to respond calmly and deliver excellence at very short notice is greatly appreciated. A delight to work with.
— Vincent Eames, Director Eames Fine Art Gallery, London
The team at Pure & Applied are brilliant and we thoroughly enjoy working with them. The service is precise and of a very high standard. Whether we are framing a large amount of identical simple white frames or a one off bespoke job involving an large antique decorative gilt frame that needs to be restored, P&A always deliver on time with great attention to detail and, most importantly, enthusiasm and passion for the work!
— Ross Chalmers, Herald Street Gallery, London
Having worked with Pure and Applied for many years, we have found them to be friendly, professional, accurate and creative. They offer a wide range of framing solutions for our conservation needs,. We couldn’t wish for a better framers to work with..they are fantastic.
— Beth Ojari, Exhibition Designer, Fashion and Textile Museum


Other Clients include:

National Trust

Historic Royal Palaces

The College of Arms

The Reform Club Archive, London

Royal Amouries Tower of London

Pepperdine University, London

BT Archive

Comic Relief

Royal College of Art

Tate Modern

White Cube 

Frederick Mulder Ltd

Hill Stone Inc, New York

Paul Kasmin Gallery, New York

Franco Noero Gallery, Turin, Italy

Museum of Contemporary Art, LA

Lille Metropole Musee d'Art Moderne, France

Huberte Goote Art Foundation

National Theatre

British Film Institute

London Film Museum

Martyn Gregory Gallery, London 

Maggs Brothers Fine Manuscripts 

Benjamin Spademan Rare Books

Kate Mccgwire Studio

Noman Ackroyd Studio

Zandra Rhodes Studio

Norman Parkinson Archive

Ric Guest Photography

Rt. Hon. Daphne Guinness

Loyd Grossman

Citibank UK

Rex Restaurant Group

Caledonia Investments PLC

Ogilvy and Mather Group UK

Mitie Group PLC

Shangri La Hotel, The Shard, London

Dacorum Borough Council

Borough of Southwark

Camden Council